STRATEGI KONTINUITAS BISNIS MELALUI ANALISIS SWOT PADA SENTRA UMKM BATU BATA DAN GENTING DI KABUPATEN LAMONGAN

Sani  Rusminah; Levia Inggrit  Sayekti; Muhammad  Taufik

doi:10.55883/jiemas.v2i1.11

Authors

Sani Rusminah Universitas Islam Lamongan
Levia Inggrit Sayekti Universitas Islam Lamongan
Muhammad Taufik Universitas Islam Lamongan

DOI:

https://doi.org/10.55883/jiemas.v2i1.11

Keywords:

Micro Small Medium and Enterprises, Business Strategic, SWOT Analysis, Usaha Mikro Kecil Menengah, Strategi Bisnis, Analisis SWOT

Abstract

The problems faced by Micro Small Medium and Enterprises actors are still often related to the lack of a business strategy. A business requires tenacity, courage and good management and business strategy. The goal is that business actors can face all types of risks posed by these businesses. This study aims to identify a business continuity strategy with a SWOT analysis approach to formulate a strategy so that brick and tile centers are able to compete with similar business actors. This study uses qualitative research methods based on postpositiveism or enterpretive philosophy, used to examine the condition of natural objects (as opposed to experiments) where the researcher is the key instrument, data collection techniques are carried out by triangulation (combined), and the results of qualitative research emphasize more meaning of generalization. The result of this research is the development strategy of combining SO (Strenghts & Opportunities), WO (Weakness & Opportunities), ST (Strenghts & Threats) and WT (Weakness & Threats).

References

Ani’im Fattach, E. F. W., Syairozi, M. I., & Ardella, T. O. (2021). REKONSTRUKSI SOSIAL EKONOMI PENGENTASAN KEMISKINAN MELALUI KELOMPOK USABA BERSAMA (KUBE) PENJUAL NASI BORANAN DI DESA SUMBEREJO KABUPATEN LAMONGAN. Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI, 5(2), 447-455.

Dina, Lestari. 2020. Sistem Jual Beli Genting Antara Produses Dengan Agen Menurut Hukum Islam. [Skripsi]. Lampung ID : UIN Raden Intan Lampung

[Disperindag Kabupaten Lamongan]. Dinas Perindustrian dan Perdagangan Kabupaten Lamongan. (2016). Lamongan Kaya Akan Desa Sentra IKM. [internet]. [23 September 2021]. Tersedia pada : https://lamongankab.go.id/disperindag

Fredy,Rangkuti. 2017. Teknik Membedah Kasus Bisnis Analisa SWOT. Jakarta (ID) : PT. Gramedia Pustaka Utama

Hubeis M, Purwanto B, Dewi FR, Widyastuti H, Febtyanisa M. 2016. Daya Saing dan Prospek UMKM Pengolahan Pangan Lokal. Bogor [ID] : PT Penerbit IPB Press

Muhtarom, A., Syairozi, M. I., & Yonita, H. L. (2022). Analisis Persepsi Harga, Lokasi, Fasilitas, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Keputusan Pembelian (Studi Kasus pada Umkm Skck (Stasiun Kuliner Canditunggal Kalitengah) Metode Structural Equation Modelling (SEM)-Partial Least. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 10(S1), 391-402.

Muhtarom, A., Syairozi, M. I., & Rismayati, R. D. (2022). Analisis Citra Merek, Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Dimediasi Minat Beli Pada Umkm Toko Distributor Produk Skincare Kfskin Babat Lamongan. Derivatif: Jurnal Manajemen, 16(1), 36-47.

Rahayu, Yulianita. 2015. Strategi Kontinuitas Bisnis Melalui Analisis SWOT dan Analisis Resiko Pada Bisnis Online MOW Kiddy. JP Journal dan Prosseding FEB UNSEOD: Vol. 5 No. 1

Rusminah, Sani. 2019. Pengaruh Entrepreneurial Marketing dan Kinerja Pemasaran Terhadap Daya Saing pada UMKM Sentra Songkok di Kabupaten Lamongan Jawa Timur. [Tesis]. Bogor ID : IPB University

Sugiyono. 2016. Metode Penelitian Manajemen. Bandung (ID) : Alfabeta

Syairozi, M. I., & Handayati, R. (2017). Analisis Efisiensi Perbankan Syariah (Unit Usaha Syariah) Indonesia Periode 2013-2015: Pendekatan Dea (Data Envelopment Analysis). Economic: Journal of Economic and Islamic Law, 8(2), 93-103.

Tambunan T. 2009. Woman Entrepreneurship in Asia Developing Countries: Their Development and Main Constraints. Journal of Development and Agricultural Economics: 1(2), 27-40

Undang-Undang Nomor 20 Tahun 2008. Tentang Usaha Mikro, Kecil, dan Menengah.

Wilantara FR, Susilawati . 2016. Startegi Kebijakan Pengembangan UMKM (Upaya Meningkatkan Daya Saing UMKM Nasional di Era MEA). Bandung (ID) : PT. Refika Aditama